Milk & Miel

Milk & Miel (in English: milk & honey) is a pastry business owned by Daniela Velez. Her dream is to be able to make this business her full-time job, and in the future, open her own cafeteria. For the time being, you can find her baking around the Cuenca, Ecuador, her hometown!

For Milk & Miel, I took Daniela’s vision and designed the brand’s complete identity, including packaging and social media elements. We wanted the brand to reflect Daniela’s personality – energetic, fun and exciting – so I designed with pastel colors, organic shapes and clean fonts to create a simple and timeless, yet bold, identity for Milk & Miel.