The Mechanic Watch Launch

As part of the Shinola Creative team, I had the honor of working as part of the Mechanic Watch Launch Project, the first hand-wound mechanical watch Shinola has ever made.

Our creative challenge was to bring the watch designer’s vision into the digital and print space.

To bring the story telling alive, I worked together with Taylor Rebhan (copywritter), Kenneth Whiting (video wizard), Keagan Coop (print designer), and Danielle Zito (digital designer) to create cohesive assets across all platforms.

My task in this project was to design a custom PDP and assist with the creation of email templates. My creative approach was to incorporate the color palette and elements used in the elaboration of the packaging. These colors were inspired by the product’s color palette, you can also see custom font created by mechanic sign painter Jordan Zielke.

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