Shinola 10th Year Appreciation Event

The design challenge was to create a campaign made for the Shinola’s 10th year anniversary, to show gratitude to all the people that have supported the brand.

Shinola’s Art Director Michelle Potter created a concept and I made the art work for all digital assets presented below.

My creative approach was to create customized font based on our team members calligraphy for a personal touch. These assets where used for primary art work, retail window display, website home page hero gif, email and paid media marketing.